Jakob Margit Wirth
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2023 · Platform Strategy, Business Model Innovation, Go-to-Market

Wunder Parking

Launching an Experimental Platform Business in Berlin

100+

  • Customer Bookings
  • German Mobility Award 2022 for Predecessor Project

Role: Co-Founder & Concept Developer | 2023

Co-founded a startup-style platform transforming public parking spaces into bookable accommodation and working environments. Developed the business model, digital platform and service prototype, testing customer demand in real urban conditions.

Developed Wunder Parking with Alexander Sacharow, applying the commercial logic of short-term rental platforms to underused urban infrastructure.

We created a fully functioning booking platform, developed pricing and service concepts, and launched the offer across Berlin. The project combined business model experimentation, customer interaction and a critique of the housing market.

Key Impact & Achievements

  • 100+ Customer Bookings through the experimental platform.
  • Product Development: Digital booking infrastructure, service prototypes and customer experience.
  • Go-to-Market: Brand positioning, pricing strategy and public launch.
  • Award-Winning Innovation: Developed from Parasite Parking, awarded the German Mobility Award 2022 and presented at the Chicago Architecture Biennial 2021.
  • Media Outreach: Coverage in taz, Tagesspiegel and other outlets.

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