stoff♻wert

Role: Co-Creator & Concept Developer | 2022–2023

Co-developed an experimental circular-economy initiative addressing illegal plastic waste disposal through reverse pricing. Designed and tested an alternative distribution model linking economic incentives, consumer behaviour and recycling infrastructure.

Together with Marina Resende and Hannes Brunner, developed stoff♻wert to investigate systemic inefficiencies in plastic waste management.

We researched recycling value chains and created a reverse-pricing model in which consumers received financial compensation for taking responsibility for discarded materials. The concept was prototyped through public retail-style interventions.

Key Impact & Achievements

• 3,000 kg of Plastic Waste identified as the target for redistribution.
• Business Model Innovation: Developed and publicly tested a negative-pricing mechanism.
• Sustainability Strategy: Investigated economic incentives, resource flows and disposal responsibilities.
• Public Engagement: Presented the model at public events.
• Communication & Outreach: National and international media attention.