Collapse Collection
Building a Venture from the Collapse of a Financial Empire
€50K
- Seed Funding
- 12 Team Members
- Customers across Europe, US & Asia
Role: Co-Founder & CEO | 2025–2026
Co-founded and led an experimental startup transforming the collapse of the SIGNA real estate empire into a speculative digital-asset business. Developed the venture strategy, product portfolio and international market presence.
Co-founded Collapse Collection with Zora Hünermann, developing a venture built around the speculative value of René Benko's collapsed real estate empire. I co-led business model development, fundraising, brand positioning, digital product design and international outreach.
Operating through a deliberately staged startup model, we assembled a multidisciplinary team and launched NFT-based products in Munich in 2025, subsequently expanding our activities internationally.
Key Impact & Achievements
- €50K Seed Funding secured for venture development.
- 12-Member Team across strategy, research, technology, design and communications.
- International Market Reach: Customers in Europe, the United States and Asia.
- Product & Venture Development: NFT collections, digital sales infrastructure, brand identity and go-to-market strategy.
- Media & Partnerships: National coverage including Süddeutsche Zeitung and BR24; collaborations with cultural and academic institutions in Germany and Austria.
Building a venture, raising funds or taking an unusual product to market?
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