Jakob Margit Wirth
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2025 · AI Product Innovation, UX Strategy, Digital Transformation

AI Bernd / Invisible Networks

Turning Generative AI into a Public-Facing Service

6 Weeks

  • Deployment
  • 2 Communication Channels

Role: Creator & Product Lead | 2025

Led the product development of an AI-powered conversational agent for Stadtmarketing/Galerie Bernau. Translated generative AI into a personalised urban experience, coordinating user experience, content architecture and technical implementation.

Led the conceptual and operational development of Bernd, a conversational AI service combining telephone and WhatsApp interaction with personalised urban exploration.

Working with Marina Resende and technical developer Mark Magomadov, I coordinated product strategy, user journeys, dialogue design and the integration of AI capabilities into a functioning public experience.

Key Impact & Achievements

  • AI Product Delivery: Developed and deployed a public-facing service over six weeks.
  • UX Innovation: Designed personalised two-hour user journeys combining digital and physical interactions.
  • Technical Coordination: Integrated telephone and WhatsApp interfaces with conversational AI.
  • Stakeholder Collaboration: Coordinated product development across creative, technical and public-sector partners.

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