Fugitive Thinking
Expanding the imagination beyond existing solutions.
Organisations tend to develop strategies within the boundaries of existing knowledge, market expectations and institutional assumptions. While this enables incremental improvement, it can restrict the imagination of fundamentally different futures. Fugitive Thinking creates space to move beyond these boundaries, combining critical research, interdisciplinary perspectives and speculative experimentation to explore possibilities that established frameworks exclude.
From practice: Die Blaue Blume
With Die Blaue Blume in Friedrichshafen, we reframed a politically contested occupation through the narrative of Umtopfen — repotting a flower that had outgrown its pot. Rather than foregrounding confrontation, we communicated growth, care and the need for a larger space. This simple narrative made an unfamiliar urban initiative more accessible to the public and helped open a different conversation about its future.
For your organisation
Narratives and scenarios that move a stuck debate, internally or in public.
Facing a complex challenge, developing a new venture or looking for a different perspective?
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